Public Relations

Robert Stuart Mohr

PRIMARY EXPERIENCE

Planned and produced audio, visual, and audiovisual material for education, information, persuasion, and motivation:

Developed production ideas based on assignment or generated own ideas based on objectives and personal interest. Conducted research or utilized knowledge and training to determine format, approach, content, level, and media which will be most effective, meet objectives, and remain within budget restrictions. Planned and developed preproduction ideas into outlines, scripts, continuity, story boards, and graphics. Directed and coordinated activities of assistants and other production personnel during production. Directed creative talent. Produced photographs of people, places, things, and events for programmed multi-image slide presentations and traditional media usage. Serviced advertising agencies, broadcasters, corporations, design firms, organizations, public relations firms, and publishers. (Mohr Productions)

related experience

Coordinated all phases of production as Assistant Director:

During the preproduction phase, coordinated the production to prepare the director, crew, and facilities for the shoots in three key areas: cues, logistics, and technical. Set up the studio so that the operation ran efficiently and effectively. Technical arrangements were checked, making certain that the entire operation was properly coordinated, frequently handling details directly, usually planning the next day's shoot, leaving the director free to solve bigger problems. Served as a communications coordinator as well, writing script breakdowns, casting talent and technicians, arranging for locations and props, booking special interviews, obtaining stock footage, then making certain everyone involved had up-to-date schedules, call sheets, and script revisions. Once the production actually began, concentrated on sets, lighting, cues, sometimes setting up specific camera shots, communicating with the crew and talent. On location and in studio video and photo productions, ran the set and was responsible for the crew and talent, locations and sets, lighting and props, plus assisting the director . As AD, made the director look better, by planning ahead, by thinking of everything. (Camfel Productions)

Photographed subjects using television/video/film cameras:

Operated television camera during live broadcasts and taped programs in studio. Operated 16mm film camera on location. Set up and operated dollies, cranes, camera mounts, power zooms, related equipment and accessories. Set up and controlled lighting equipment for television broadcast, motion picture, and video production. Set up and controlled audio equipment. Edited videotape for newscast. Managed crew and talent as Floor Director. (KHET-TV PBS11; KCBA-TV FOX35)

Set up and operated audio, audio-visual, and video equipment:

Set up and operated microphones, cassette tape players/recorders, compact disk players, mixers, sound systems, and speakers. Set up and controlled graphics/data video projectors, LCD panels, 16 mm, 35 mm, filmstrip, and overhead projectors. Set up and operated video camera, videotape player/recorder, and monitors. Set up and controlled lighting equipment for stage and video production. Set up screens, drapes, scenery, props, and other equipment. Directed and coordinated activities of other production personnel during presentations. Received commendations from clients, plus company bonuses. (Ancha Audio Video, Projection Presentation Technology)

training

Directed all audio and video elements of television programs:

Rehearsed cast and established pace of program to stay within time requirements. Informed technicians of scenery, lights, props, and other equipment desired. Approved scenery, costumes, and music. Issued instructions to technicians from remote control van during telecast to keep them informed of effects desired such as cuts, dissolves, special effects, wipes, long shots, medium shots, or closeups. Created and edited digital stills, non-linear audio and video clips, and 3D animations. (Mission Trails Regional Occupational Program; San Francisco Community Television Corporation “CityVisions” and “AccessSF”; Berkeley Community Media)

special training

• Business Communications Training Seminar

• Business Networking Seminar(s)

• Effective Communication Seminar

• Managing Multiple Projects, Objectives and Deadlines Workshop

• Photographers School -- Guiding Faculty:

• Richard Avedon
• Joseph Costa
• Arthur D'Arazien
• Alfred Eisenstadt
• Harry Garfield
• Philippe Halsman
• Irving Penn
• Bert Stern
• Ezra Stoller

specialized knowledges

• Charts:

• Flow
• Gantt
• Critical Path
• PERT
• Workflow

• Creative Thinking Skills for Electronic Media

• Desktop and Web Publishing

• Envisioning Information

• Interactive Multimedia

• Marketing

• Optimizing a Business for Maximum Profits

• Project Management

• Time Management

• Visual Communication Arts

education

College of Arts and Sciences, University of Hawaii:

• Aerial Photography

• Cinematography

• Dramatics

• Photography

• Psychology

• Television Production

• Visual Arts

•Computer Data Processing

summary

A thinking visual communicator. Strongly oriented toward concept development and visual problem-solving. Emphasis on simple and effective communication. A unique, award-winning talent--use it! They have:

J. Walter Thompson Advertising, Hertz Rent-A-Car, McDonald's, General Electric, General Telephone & Electronics - GTE, Hasegawa Komuten (Hawaii), ABM Industries, Agra Industries (Canada), Bethlehem Steel (PA), Directors Guild of America, General Electric, Mercedes-Benz (Japan), National Restaurant Association (DC), NBC/Universal - “Monk” (Hollywood), Saxon Industries (NY), Coca-Cola (TX), Singapore Airlines, Dillingham Corp., Pacific Resources, Pebble Beach Company, Texaco, "Honolulu", "Pacific", “San Francisco Chronicle” and many more...

related experience (continued)